How do you plan to get Members?
Until now, "Word of mouth" advertising and promotion via our membership and strategic marketing alliances has been driving membership growth. These initiatives will continue, if not expand. However, management is also implementing direct response strategies: door-to-door sales, featuring "Living Produce", guerilla marketing with PolkaDot Partners at local and regional events, social media applications such as "Member Builder", and SEO applications including adwords, and affiliate programs, to accelerate membership growth. Affiliate marketing has been tested and proven, but the Company has recently entered into marketing agreements with several of the nation’s largest affiliate networks. These partners include LinkTrust, ShareASale, Performance-Based, Rakuten LinkShare, and Commission Junction, but there will be more as we advance forward. The good thing is that healthy food eaters are easy to find and when they find out about Green PolkaDot Box, they like to join. Management is confident that it can increase paid membership to more than 15,000 by September 2014 at an average acquisition cost of $20 or less.
In just six years, COSTCO grew to over $3 billion in annual sales at a time when they could only expand geographically by building new warehouses. COSTCO did not advertise for new customers; it did not have any marketing partnerships in place; and it started with only 100 products. Today, they have 59 million members. This proves that Americans like to belong to wholesale membership clubs so they can save money, while promoting the benefits of memberships to people they know.
What is your Market size?
While the general marketplace of self-described, health-minded eaters is over 56 million, there are 16 million people who are serious and paying retail prices for natural and organic foods; they don't have a club to which they belong, where they can purchase healthy foods at wholesale prices. Annually, they spend $2,000 to $3,000 more by paying retail than they would if they were members in Green PolkaDot Box. GPDB believes that if these consumers had the opportunity, they would prefer to join a wholesale club that would help them save money on healthy and organic foods.
In the hyper-viral environment of the Internet, amidst the explosion of social media, is it too speculative to think that a company like GPDB—which provides the top selling natural and organic products in the world at a 30% to 60% discount off retail—could grow to billions of dollars in sales in the same amount of time (just 3 years) it took COSTCO to reach $3 billion? It takes just 1,000,000 million GPDB members who spend $250 per month to reach $3 billion in annual sales.
Why did you become a Public Company?
While operating as a private company, management was unable to attract investment capital from anyone but friends and family. After several years—2008 to 2010—of fruitless efforts, seeking capital infusions from all types of potential investors including high-net-worth individuals, so-called “angel” investors, venture capitalists, private equity, hedge funds, and investment banking organizations. It became clear that in the current economic environment, "liquidity" is one of the principal motivating factors for sophisticated investors. Technically, GPDB did not qualify. Even though GPDB has, temporarily, delisted from the Bulletin Board, it is Rod Smith's intention to eventually up-list the Company to one of the big exchanges when and if circumstances warrant doing so.
The company has entered into an agreement with three of its major shareholders to participate in an anti-dilutive funding strategy to raise $1.9 million dollars for the purpose of increasing inventory and meeting development capital needs for its first Living Produce Growing Center (“LPGC”) to be erected in central Utah.
The funding plan contemplates that this group of Investors will pledge to sell a total of 900,000 shares of their unrestricted common stock holdings at a price not less than $3.50 per share and then re-invest a major portion of the after tax sales proceeds into GPDB’s Perpetual Inventory Fund (“PIF”) which pays 18% (APR) on a two-year note. After the loan term ends, these investors will have the opportunity to purchase common stock up to the value of their loans with interest back at a 20% discount to the then current market price.
GPDB CEO, Rod Smith, explains the value of the Perpetual Inventory Fund and impact on trading liquidity: "With these proceeds earmarked for the PIF we can increase inventory levels to match the purchases from growing membership and achieve profitability faster; and at the same time increase the public float from approximately 300,000 shares to 1,200,000 shares."
The Company plans to self-fund its growth through this innovative anti-dilutive funding strategy. Smith continues: "We are fortunate enough to have several investors who believe in our future and are willing to sacrifice their potential gains to help increase inventory levels and meet the anticipated demand for new membership and products."
There is a unique dynamic in play with GPDB that is unusual to most emerging public companies that rely heavily on investor and public relations, market-making, and strong stock support in order to sustain public interest and liquidity in the stock. The Company's keenly interested customer base (over 5,000 active members) has demonstrated a strong interest in purchasing stock in GPDB. The membership is growing rapidly. Management believes GPDB will attract hundreds of thousands of members over the next 2-3 years, many of whom may want to purchase GPDB shares in the public market. As each month passes, shareholder liquidity is expected to increase due to GPDB Members expressing interest in investing, along with sophisticated investors.
What is your “break even?”
Based on current development and marketing plan, Smith is forecasting break-even at about 8,000 orders, averaging $125 monthly; or about $1.0 million in sales per month. He expects to achieve this target by September 2014.
What is the valuation of the Company?
The Marketplace values GPDB at approximately $27.5 million as of May 10, 2014. This valuation is forward looking, since Smith anticipates significant membership growth, product sales, and other strategic achievements in 2014. GPDB has proven its business model, essentially achieving extraordinary direct pricing for organic and natural foods, a capacity to receive and fulfill orders, an ability to attract influential marketing partners, and a rising membership.
What is your biggest fear?
Management has no fears…only challenges. The biggest, and by far the most pressing challenge, is to increase inventory levels to match membership growth and demand for products. But CEO Smith plans to reach over 15,000 orders per month by the fall of 2014 so the velocity of inventory sell-thru will be fast enough to keep inventory purchasing and payments within allowed vendor terms (30 to 60-days).
How do you plan to strengthen Management?
Smith and the Board of Directors recognize the need to hire more executive talent as GPDB grows and cash flow becomes available. First, key hires will include a Director of Operations and Controller. As the business expands, Management will become fully reporting. New or additional Officers may be required. However, current management is presently capable of running GPDB operations and increasing until revenue and cash flow justify changes.
Why are you able to get such good pricing?
GPDB has been successful in securing distributor pricing from more than 250 of the nation's top natural and organic food manufacturers by convincing them of the merits of its business model-the first national online club for healthy non-GMO and organic foods. They recognize that GPDB has the potential to become the "COSTCO" of the healthy and organic foods market. The number of competitive manufacturers in every food category is expanding, forcing participants to compete for new channels of distribution in order to maintain market share. GPDB represents that opportunity.
Until the past few years, manufacturers have been limited in their choice of distribution channels due to market dominance of a few major distributors and retailers, such as Whole Foods. Manufacturers recognize that GPDB, if successful, can open up distribution to new consumer segments that historically, have not purchased healthy and organic foods due to high prices. In addition, even with geographic proximity, shopping at retail stores has become inconvenient or impractical. GPDB solves these problems, opening distribution in every zip code. This is appealing to manufacturers.
GPDB’s continued favorable pricing, however, will be conditioned upon the Company’s ability to prove its ability to generate sales and increase recurring order volume. In fact, prices can be even lower, by as much as 10% - 15% with increased sales volume and other unique offerings such as “Green Dot Specials.”
Green Dot Specials are deeply discounted product offers whereby approximately 60% of the discount is passed on to Members, the balance (about 40%) retained by GPDB to effect greater margins.
Who is your competition?
There is an assortment of online retailers, as well as regional retail chain markets; however, there are no other online food clubs for the distribution of natural and organic foods at wholesale membership prices. These retailers, and markets, lack the cash flow advantages afforded by the club model; and they have higher operating overhead for several reasons. Therefore, on price, they are unable to gain a competitive advantage against GPDB. In many cases, GPDB offers a wider, deeper selection of essential foods and popular brands, which are not always found at all sites or in all retail locations.
To illustrate this competitive advantage…recently, an independent third-party conducted a price comparison between Vitacost.com, heretofore the low price leader in the U.S. marketplace, and GPDB. Approximately, 413 products were compared in price. GPDB was superior in price to Vitacost.com in 400 product comparisons with an average price difference of 18%. Vitacost.com pricing was better on 13 products with an average price difference of 11%.
GPDB keeps track of market trends and pricing. Cost comparisons are conducted quarterly to monitor and measure its competitive pricing advantage. Members are kept informed about high, medium and low price comparisons for each product shown on GPDB’s website enabling them to know that they are getting the best value.
What are your competitive advantages?
GPDB’s competitive advantage is a lean operating model that results from online order processing and centralized distribution, and that leverages technology to create a truly dynamic member shopping experience. It is the most efficient way possible to run a business-to-consumer enterprise. Add to our efficiencies the fact that we carry only essential foods that are consumed rapidly, facilitating a quick inventory turn. GPDB’s marketing model allows the Company to capture and retain membership at a cost of less than $50. Online order processing facilitates more efficient customer care. All this adds up to a very cost effective business model insuring a superior value offering to the consumer.
Why hasn’t anyone else done this?
It has taken convergence of several popular consumer trends, along with significant gains in online "shopping cart" technology, to combine at this point in time for an enterprise like GPDB to make sense. For example, online shopping has only become really popular to mainstream consumers in just the last five years. Growth in the sale of organic foods has also paralleled the popularity of online shopping, as the public is becoming better educated about the links between diet and disease. Add to these factors the explosion in popularity of membership clubs counting an estimated 110 million adult Americans as members.
The technical processes of developing a transaction friendly shopping cart with the customization required of a membership club is no easy undertaking. The Magento Enterprise shopping cart allowing such sophisticated customization was just released in 2010. It has taken the time of many reputable developers to master the technological advantages it affords. GPDB is fortunate enough to have two of the very best.
The real answer may be that a concept like GPDB probably couldn't have been done much sooner considering the unenthusiastic consumer acceptance for online shopping, plus the requirements of new shopping technology, but there are other reasons. The unwillingness by online retailers to specialize and go after unique consumer niches like raw foodists, the gluten intolerant, and diabetics has not been profitable. Yet these groups are growing fast, outpacing growth in the broader consumer population. The main retail competitors, like Whole Foods, which have dominated healthy food distribution, haven't seen a reason to cannibalize their own businesses by launching a competitive online service.
What is your biggest weakness?
The GPDB management team is understaffed and the Company is under capitalized. But perseverance and generosity of member investors has enabled management to weather the long storm pattern and learning curve. The Company is only a few months from becoming self-reliant, able to sustain operations through positive cash flow.
How do you insure that your value proposition remains competitive?
The key is membership trust. GPDB must perform the "fundamentals" well and exceed its members' expectations to retain their trust and purchasing loyalty. This means careful product selection and adherence to strict standards to avoid any foods using GMO or other harmful ingredients. GPDB must also continue to look for unique, hard to get products with high margin to increase demand for membership and profitability. Upcoming Living Produce® is a major competitive differentiator. Once GPDB is better established with Living Produce® and a full produce selection—because its core competencies are complete and in place—it will be unstoppable in membership growth. When GPDB hits critical mass in growth, at about 50,000 members near the end of 2014, it will continue to demand and retain the lowest pricing and highest services from its vendors and manufacturers. Low pricing and quality service will reinforce our value proposition, confirming to GPDB's members that they can trust us to provide the highest quality goods and services at the lowest possible price. That's the real value GPDB can offer.
Why don’t you outsource your fulfillment?
Because the added cost of doing business that way—an additional 20% - 25% mark up—it will take away our competitive edge and put us at the same level of pricing and services offered by Amazon and others. And, it would remove both the handling and packaging processes—both critical components of our core business operations—from our care and supervision, which would have a negative impact on our ability to provide “legendary” member services.
Why should I invest now?
Two reasons: Rod Smith and Limited Opportunity. Because of Rod Smith's vision, resourcefulness, organizational abilities, determination and his unwillingness to quit when faced with seemingly insurmountable obstacles, GPDB is a fast growing business today. In investor parlance: "bet on the jockey, not the horse". He's built a successful public company before, from start -up. He knows what he is doing. Smith has an undying determination to exceed member expectations in the process building their trust and purchasing loyalty. That is the key to success.
The Company’s valuation is as low as it will ever be which means it’s a great time to invest, now, before Green PolkaDot Box becomes a household brand. An investor in GPDB today has the chance to invest-at wholesale pricing-in what could become the next online giant. There is a brief window of time to carve out a meaningful ownership position and extraordinary return on investment.
What is the Green PolkaDot Box?
Green PolkaDot Box is a membership organization intended to grow to become the largest, most influential "buying collective" in America. Why? So we can accomplish the following objectives:
- Eliminate the "organic deserts" that exist through rural and urban America allowing everyone access to "clean" organic foods. Our ability to ship to every zip code will make healthy food accessible to all.
- Make clean organic food available to all health-minded consumers at affordable prices. We accomplish this by expanding the marketplace and inviting new consumers to participate, thereby increasing distribution and sales opportunities for our vendor partners.
- Using a "grass roots" approach, in cooperation with our influential institutional partners, we intend to educate the public about the links between diet and disease, motivating them to seek out healthier, clean organic alternatives. We know that, through truthful education, we can influence the buying decisions of our family members, friends and neighbors. We can reverse the ravaging effects of chronic disease that are devastating our aging population and protect our children from the debilitating consequences of processed and genetically modified foods.
What is a Buying Collective?
When we say that we will become the most influential "buying collective", we're referring to building massive bargaining power. This is essential because without the purchasing might of millions of like-minded consumers we won't be able to influence food producers, growers or manufacturers to change how they currently operate. Until we can unite together in collective bargaining power with one voice to insist that our foods are clean and safe, we will be forced to rely on the status quo and be dependent upon the good will of agribusiness, government regulatory agencies, higher education systems, and the medical establishment to make changes. With this process, things would NEVER change!
What is "clean" food?
"Clean food" means certified organic foods of all varieties or “natural” foods that are 3rd party-verified to be free of GMOs. We want to protect all consumers by insuring that food production in America is designed to exclude derivatives from GMO food crops and from dairy products injected with genetically modified growth hormones. In addition, we want to exclude meat from animals fed from GMO feed. As far as meats and fish are concerned, we will only accept certified organic animal proteins or 100 percent wild caught or grass fed animals. That is our definition of clean food.
We will never knowingly offer products that contain GMOs. We will inform you. Currently, we offer manufacturers' and producers' products that are both Non-GMO Project verified and "self-claimed" GMO free working towards third party verification (ideally, in qualification with the NON-GMO PROJECT). We endeavor to work with manufacturers and growers that produce certified organic foods. At first, we will allow self-verification of NON-GMO products. As we grow in membership and consumer clout, we will insist on third party verification.
Our objective pertaining to clean organic food is intended to protect not only consumers but also food providers. If we can help insure that providers produce clean food we will protect the labors and dollars they have invested to become "organic."
Why become a member of the Green PolkaDot Box?
As a Member, you will enjoy the speed and convenience of shopping online at America's first and only membership club for GMO-free and organic foods and other healthy products, delivered FREE right to your door; you will have access to ALL the top name healthy food brands you know and trust; you will enjoy lower prices and potentially save hundreds to thousands of dollars each year; and you will have access to additional education about healthier lifestyles for you and your family.
Does your service extend to Canada?
Unfortunately, we are currently only shipping within the United States. We have received widespread interest from viewers in Canada. It is possible that sometime in the future we will expand outside of the U.S. We hope you will stay connected so that we can update you when this option becomes available.
Do you accept food stamps or EBT cards?
We do not qualify for food stamps or EBT cards. Our executive team is in the process of determining whether or not we will be able to accept food stamps as payment in the future, and we will notify our members of any new developments.
What is your Return policy on products?
We evaluate and deal with Member situations and requests for product returns on a case-by-case basis. As a general policy, the Company is committed to provide such a high level of service that Member complaints are not necessary. In the rare case when a Member is dissatisfied with The Green PolkaDot Box for any reason, the Company will do everything reasonably possible to satisfy and retain the trust of that Member. Members are encouraged to immediately contact the Member Services department via the Website to discuss any problems that may arise. Product refunds to Members are in the form of PolkaDot Reward Points for product dissatisfaction, however a Member and/or recipient of an order must confirm that the product received matches the product listed on the shipping invoice and is free of damage. Failure to notify the Company of any shipping discrepancy or damage within seven calendar days of receipt of shipment will cancel a Member's right to request a correction.
What about the Carbon footprint with shipping?
A Carnegie Mellon study found that online shopping is 35% less environmentally harmful compared to the traditional local retail model. Amazon calculates that they use 1/16 of the energy compared to other companies to get the same product to the consumer. A significant portion of the product's carbon footprint is caused by the consumer driving to the local retail store to pick it up. This is called the "last mile", the last leg of the journey. Having one large truck on the road with several deliveries in the same area is less environmentally harmful then hundreds of cars driving a half an hour (or more!) round trip to their local co-op or health food store. Plus, if you choose all organic food, that lowers your carbon footprint significantly!
Are your Products GMO Free?
We are happy to inform our members that we are committed to carrying only GMO-free products on our site. For this reason, we do not have a specific "Non-GMO" dietary badge. However, we have designed various dietary badges to differentiate products, including a badge for all products that are Non-GMO Project verified. We want to provide our members with all the information they need to be confident that they are purchasing the healthiest and safest products on the market, free of GMOs and other harmful ingredients. We plan to carry the largest variety of organic, non-GMO foods at discounted prices at the Green PolkaDot Box!
Is everything on the website organic?
Not all of our products are certified organic. For this reason, we have created labels (the small circle icons with different symbols inside) for each product. Each attribute (whether it is organic, gluten-free, vegan, kosher, etc.) is represented by an icon. By placing the cursor over any of the symbols, you can view a description of that attribute. After searching for a specific item, you can click on "Dietary Needs" at the top of the page and modify your search by selecting the characteristics that are important to you. In this way, we hope to be able to accommodate all of our members and their various dietary lifestyles!
Will you be adding more products in the future?
We are constantly adding new brands. We plan to carry many of the items that our members suggest in the future. We hope that we will eventually be able to accommodate all dietary lifestyle needs! We have a "Request-a-Product" page that allows our members to make product suggestions that will then be passed on to our board for review. Please feel free to share with us any other items that you would like to see available on the website; you can send those recommendations by clicking the "Request-a-Product" link in the footer of the website or through our Member Services page.
How can I make product or brand suggestions?
We have a "Request-a-Product" page that allows our members to make product suggestions that will then be passed on to our board for review. Please feel free to share with us any other items that you would like to see available on the website; you can send those recommendations by clicking the "Request-a-Product" link in the footer of the website or through our Member Services page.
Shipping and Ordering Questions
When will my order ship and be delivered?
Nationwide "General Good" orders (containing only dry goods) will be processed within 24 hours of the following business day, with the exception of holidays. After the order has processed, it will be shipped. Please note, our warehouse is not open over the weekend.
Orders containing refrigerated/frozen goods, will be processed and shipped daily through Thursday (dependent on zip code for 2 or 3 day ship) to ensure delivery by the weekend.
Orders containing refrigerated/frozen goods ordered before midnight MST on Sunday each week will be shipped on the following Tuesday to arrive at your home on Wednesday, Thursday or Friday, depending on the shipping zone where you live.
How much do you charge for shipping?
FREE Home Delivery is available for the continental U.S. on refrigerated, frozen and general good orders that are $75 or more (for any orders weighing more than 63 lbs. a $5.00 surcharge will be applied for each 63 lbs in weight). For all orders less than $75, a flat rate of $9.95 will be charged. This shipping privilege applies to all fully active memberships and is not available to "trial memberships".
For our refrigerated and frozen items, a surcharge of $9.95 or $15.95 - depending on box size - will be added to your order to cover the additional cost of packaging and shipping materials. These 100% recyclable boxes, earth friendly insulation liner and gel packs ensure your refrigerated and/or freezer items arrive in top condition to your door.
Is there a minimum order requirement?
There is a $35 minimum order requirement on refrigerated, frozen and general goods. Refrigerated, frozen and general goods are shipped from our Utah warehouse.
Do you ship internationally?
Currently, the Green PolkaDot Box only allows persons residing in the United States of America or Puerto Rico to become Members and place orders. Therefore, we do not ship outside the U.S. or Puerto Rico right now.
Do you ship to Hawaii, Alaska or Puerto Rico?
We do ship to Hawaii, Alaska and Puerto Rico via USPS Standard Post (delivery can take up to 3 weeks).
What carriers do you use to ship?
We currently use FedEx delivery services to ship to the continental U.S. We utilize USPS Standard Post to ship orders to Hawaii, Alaska and Puerto Rico. It is possible that we may find other shipping options in the future.
Do I have to pay sales tax?
For Members who reside in Utah, a sales tax will apply to their order. For orders outside of Utah, there will be no sales tax.
When will you charge my credit card?
Your credit card will be charged immediately following the checkout and purchase of your items.
Can I send my order to an APO/FPO/PO Box address?
Currently, we do not have the option of shipping to APO/FPO/PO boxes; but, we are hopeful that this will become a reality in the future. Stay tuned for updates.
How do I apply my points to my order?
To apply points towards your order, you need to make sure to go to your shopping cart before you go to the Checkout page. You can access your shopping cart by clicking on the "My Cart" header at the top of the website. Once in your cart, scroll down to the bottom of the page and you will see a box labeled "Spend My PolkaDot Points". Enter the point amount, click apply and head to checkout. Please note that points cannot apply or offset any shipping charges or refrigerated/frozen surcharges.
Can I add or remove things from my order?
Due to our warehousing logistics, once an order has been placed, we are unable to add or subtract items from that order. We can, however, cancel an order within 1 hour of the order being placed (Please see “Can I cancel my order”).
Can I cancel my order?
If for any reason a member needs to cancel an order, we will do everything within our ability to accommodate them. We ask that members let us know within 1 hour of placement for us to complete a cancellation. Outside this time frame, we will be unable to assist members with cancellation due to the workflow of our warehouse.
How can I track my order?
Once a Member is logged into their "My Account Dashboard" page, they may select the link "My Orders" on the far left side of the page. Here, the Member may view their recent orders and check the status of the order. In addition, once the order has left our warehouse the Member will receive an email notification that the order has shipped and provide the appropriate tracking number.
What happens if I am not home when my order arrives?
Our delivery services will deliver these products to your door; so your order will be waiting there for you when you arrive home.
What if something happens to my order during shipment?
We are eager to provide our members with the highest quality products. As such, our policy is to not ship any damaged products out of our warehouse, including: dented cans, broken or smashed bottles and packages. Anytime an order is damaged during shipment, we are happy to work with you. We may ask for pictures to assist us in filing a claim with FedEx for the shipping damages.
Unfortunately, sometimes orders are lost during shipment. We do not receive notification from the shipper when this happens. Often times, our members will be the first to inform us regarding this occurrence. Upon notification, our Member Services Team will immediately contact the shipper to initiate a trace. They will send out delivery personnel within 48 hours to verify the address. After the shipper has completed the trace and confirmed the lost package, we will be able to address and resolve the issue.
My Account Questions
How do I manage my account with the Green PolkaDot Box?
Each Member is provided with access to manage their account at www.greenpolkadotbox.com. From their account dashboard, each Member has an in-depth view of their Account Information, Managing Addresses, How to Refer a Friend, Order History and, of course, their Rewards Points. Each Member may access the "My Account" section by clicking the "Log In" link in the top right of the website by entering their email address and the password that was created. The "My Account Dashboard" page gives a quick overview of the Member's account.
How do I change my email address and other account information?
Once a Member is logged into their "My Account Dashboard" page, they may select the link "My Membership Information" on the far left side of the page. Here, the Member may change their email address, name, date of birth (optional) or address information and then save the changes.
How do I change my password?
Once a Member is logged into their "My Account Dashboard" page, they may select the link "My Membership Information" on the far left side of the page. Here, the Member may select the check box labeled "Change Password" and fill out the necessary information for a password change. Then, simply save the changes.
How do I add or change shipping addresses?
Once a Member is logged into their "My Account Dashboard" page, they may select the link "My Address Book" on the far left side of the page. Here, the Member may add or change their Billing and Shipping Addresses; in addition, they can set specific addresses as Default and store additional addresses.
How do I refer others to the Green PolkaDot Box and get credit for it?
Once a Member is logged into their "My Account Dashboard" page they may select the link "My Referrals" on the far left side of the page. Here, the Member may view their unique member referral link code (URL). This referral link is critical to give to your friends, family members and others when they visit the site for the first time. The website will capture the referring member's information and give them the appropriate credit for PolkaDot rewards points and other referring benefits. Additionally, on this page the Member can send GPDB Invitations with the unique member referral link code (URL) imbedded within.
EXECUTIVE MANAGEMENT/BOARD OF DIRECTORS
Rod A. Smith, Chairman/CEO
Mr. Smith is skilled in capital formation and is responsible for successfully taking Green PolkaDot Box from start-up to public. A visionary, Smith also has an extraordinary understanding of sales and marketing, having been involved in extensive sales/marketing experiences in one form or another for most of his life. He has a comprehensive understanding of all forms of direct response advertising and sales. Smith is the former President and Founder of InContact, NASDAQ listed ("SAAS"), one of the first companies in the world to establish an online billing user interface. During his tenure as CEO, InContact (formerly known as buyersonline or United Carrier Network) offered a variety of voice and data services while establishing one of the nation's largest independent agency networks.
William (Bill) Roberts, Director
Currently the President and Chief Operating Officer of GEICO Insurance, Mr. Roberts has also served in behalf of Geico’s four insurance companies with responsibility for marketing, underwriting and pricing for each of these companies since 1997. Roberts joined Geico in 1984 and has served as assistant VP of Marketing, then V.P. of Marketing. Roberts earned a Ph.D. in sociology from Temple University in Philadelphia, Pa. He brings expertise and wisdom, grounded in experience, along with a high level of enthusiasm; all of which make him very qualified to help grow Green PolkaDot Box to reach its potential.
Andrew Smith, Director
Mr. Smith received his B.S. Degree in Accounting at the University to Utah in 1978, and his CPA certificate in 1979. He worked in public accounting as an auditor and business consultant for 11 years. He has been a controller, business manager and financial officer for 23 years in several startup and early stage growth companies. He has over 30 years of valuable experience in leadership and management of financial accounting functions, corporate finance and human resources. His work experience includes manufacturing, construction, property management, distribution and personal services industries. Andrew is not related to Green PolkaDot Box CEO, Rod Smith.
GPDB CEO Rod Smith Executive Summary 05/09/14
OTC FS Disclosures and 2013 Year-End Financials (unaudited)
GPDB Financial Statement 6/30/13
In the News
GPDB: Current Solutions to Top Headlines about Your Families' Food Sources... Click here to read more
Amazon.com chooses Green PolkaDot Box to expand frozen/refrigerated food and “Living Produce®” offering to its more than 200 million customers. - 7/07/2014
MOUNT PLEASANT, UT - (July 7, 2014) — Green PolkaDot Box Incorporated [OTC: GPDB] “GPDB” announced today that it has been solicited and chosen by Amazon.com [NQ: AMZN] to share its unique and expanding organic and non-GMO natural food offering and fulfillment expertise with Amazon.com's approximately 200 million customers... Click here to read more
Green PolkaDot Box granted License for Exclusive U.S. Virtual Club Market Rights to Greenleaf Medical’s New Ingredient, Appethyl® - 6/24/2014
MOUNT PLEASANT, UT- (June 24, 2014) — Green PolkaDot Box Incorporated [OTC: GPDB] “GPDB” announced today that it has entered into an agreement with Greenleaf Medical for an exclusive license to use the intellectual property pertaining to and the ingredient known as Appethyl® in the U.S. virtual club market for humans and in the ecommerce channel on a non-exclusive basis... Click here to read more
Green PolkaDot Box issues Shareholder Update: Introduces Plan to Increase Inventory and Achieve Profitability. - 5/13/2014
May 13, 2014 -- Mount Pleasant, Utah -- Green PolkaDot Box Incorporated [OTC: GPDB] (“GPDB” or the “Company”) announced today that it has entered into an agreement with three of its shareholders, none of whom is an officer, director, or 10% shareholder, to participate in a funding strategy to raise up to $1.9 million dollars for the purpose of increasing inventory and meeting development capital needs for its first Living Produce Growing Center (“LPGC”) to be erected in central Utah... Click here to read more
GPDB Inks New Marketing Agreement with Top-Ranked Rakuten LinkShare, Expanding its Organization of Affiliate Network Partners. - 4/29/2014
April 29, 2014 Mount Pleasant, Utah--Green PolkaDot Box Incorporated [OTC: GPDB] (“Company”) announced today that it has entered into a marketing agreement with Rakuten LinkShare, a leading provider of full-service online marketing solutions specializing in the areas of Affiliate Marketing, Paid Search, and Customer Acquisition... Click here to read more
GPDB Signs Marketing Agreement with Performance-Based.com to Affiliate Network Partners - 4/17/2014
April 17, 2014 Mount Pleasant, Utah--Green PolkaDot Box Incorporated [OTC: GPDB] ( “Company”), America's first and only online membership club dedicated to providing clean organic and non-GMO foods to its members at true wholesale prices with free home delivery, announced today that it has entered into another marketing agreement, with Performance-Based.com, an affiliate network organization comprised more than 15,000 affiliates focused on green, eco, organic, products and sustainable content... Click here to read more
Green PolkaDot Box Partners with ShareASale to Expand Affiliate Network - 4/15/2014
April 15, 2014 Mount Pleasant, Utah--Green PolkaDot Box Incorporated [OTC: GPDB] ("the Box" or the “Company”), America's first and only online membership club dedicated to providing clean organic and non-GMO foods to its members at true wholesale prices with free home delivery, announced today that it has signed a marketing and service agreement with ShareASale, a leading performance marketing network with more than 800,000 affiliates... Click here to read more
Green PolkaDot Box Enters into Fundraising Agreement with Knights of Columbus, Arizona Council to Provide Clean Organic and Non-GMO Food to Needy families through the Saint Vincent De Paul Society - 4/10/2014
April 10, 2014 Mount Pleasant, Utah--Green PolkaDot Box Incorporated (GPDB) ("the Box" or the “Company”), America's first and only online membership club dedicated to providing clean organic and non-GMO foods to its members at true wholesale prices with free home delivery, announced today that it has entered into a marketing and promotion agreement with the Arizona Council of the Knights of Columbus to solicit membership in the Box... Click here to read more
Green PolkaDot Box Entered Into a Software Development and Marketing Agreement With DVO Enterprises, Cook'n Publications - 2/24/2014
AMERICAN FORK, Utah, Feb. 24, 2014 (GLOBE NEWSWIRE) -- Green PolkaDot Box Incorporated (GPDB), America's premier online membership club for wholesale-priced organic and non-GMO foods, announced today that it has entered into a software development and marketing agreement with DVO Enterprises, a 15-year old company located in Alpine, Utah that specializes in the publishing and marketing of the unique cooking recipe software series known as Cook'n. DVO also publishes a HomeCook'n newsletter that serves over 300,000 subscribers... Click here to read more
Green PolkaDot Box Signs Agreement With LinkTrust to Expand Affiliate Network and Accelerate Membership Growth - 2/04/2014
AMERICAN FORK, Utah, Feb. 4, 2014 (GLOBE NEWSWIRE) -- Green Polka Dot Box Incorporated (GPDB) America's premier online membership club for wholesale-priced organic and non-GMO natural food, announced today that it has chosen LinkTrust, an international affiliate tracking software to expand the GPDB affiliate program... Click here to read more
General Mills / Cheerios New Non-GMO Position Validates Green PolkaDot Box Claim to Leadership in America's Next Mega Trend - 1/07/2014
AMERICAN FORK, Utah, Jan. 7, 2014 (GLOBE NEWSWIRE) -- Green PolkaDot Box Incorporated (OTC:GPDB) America's premier online membership club for wholesale priced organic and non-GMO natural foods commented today on the announcement by General Mills which reflects its willingness to respond to consumer demand. The Cheerios decision and announcement to go non-GMO is proof positive that the public's growing perception about the ill-health effects caused by GMO consumption is the new reality... Click here to read more
Green PolkaDot Box Incorporated Announces 20-Year Contract for the sale of Living Produce(TM) With J&J Distributing of Minnesota - 10/30/2013
MOUNT PLEASANT, Utah, Oct. 30, 2013 (GLOBE NEWSWIRE) -- Green Polka Dot Box Incorporated (OTCBB:GPDB) announced today that it secured another contract for the sale of its Living Produce™ with J&J Distributing, a national organic produce distributor headquartered in Minneapolis, Minnesota. The 20-year agreement with J&J, valued at over $70 million dollars in total sales revenue... Click here to read more
Ground Breaking of First Living Produce(TM) Growing Site Announced by Green PolkaDot Box Incorporated - 10/22/2013
MOUNT PLEASANT, Utah, Oct. 22, 2013 (GLOBE NEWSWIRE) -- Green PolkaDot Box Incorporated (OTCBB:GPDB), America's premier online membership club for organic and non-GMO natural foods at wholesale pricing, announced today that it has broken ground on the 40 acres of land for the installation of vertical growing towers in green houses that will produce the organic produce sold as Living Produce™... Click here to read more
Green PolkaDot Box Incorporated Announces 10-Year Pact for the Sale of Living Produce(TM) With Fresh Organics - 8/13/2013
AMERICAN FORK, Utah, Aug. 13, 2013 (GLOBE NEWSWIRE) -- Green Polka Dot Box Incorporated(OTCBB:GPDB) announced today that it secured a contract for the sale of its Living Produce™ with Fresh Organics LLC, an international organic produce distributor headquartered of Miami, Florida. The 10-year contract, valued at over $616,000,000, will be executed in several stages over the term of the Agreement... Click here to read more
Green PolkaDot Box Incorporated Retains Merriman Capital As Capital Markets Advisor - 4/24/2013
SAN FRANCISCO – April 24, 2013 – Merriman Capital, Inc. (“Merriman”), a wholly owned subsidiary of Merriman Holdings, Inc. (OTCQX: MERR), announced today that it has been retained as capital markets advisor to Green PolkaDot Box Incorporated (“the Company”) (OTC PINK: GPDB). In this capacity, Merriman will advise Green PolkaDot Box management on various strategic initiatives focused on increasing shareholder value. These initiatives include the effective engagement of a potentially broader institutional shareholder base, strategies intended to increase trading liquidity, evaluating various strategic capital markets initiatives and opportunities to pursue other venues, such as NYSE, NASDAQ and the OTCQX... Click here to read more
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