Earth Friendly Ecos Magnolia & Lily Liquid Laundry Detergent is a concentrated liquid laundry detergent that provides better price performance than the competition. Ecos Liquid Laundry Detergent cleans a full HE laundry load with only one ounce. Built-in soy-based fabric softener and cellulose-based optical brightener. pH neutral, so extra gentle on fibers. Refreshing scent derived from magnolia and lily oils is what makes this Earth Friendly Laundry Detergent from Ecos wonderful.