An industry insider says….

“At last year’s ExpoWest, I met a man named Hugo Saavedra, whose soap company is called Hugo Naturals. He was walking around the show carrying bags and bags of his soaps, and they smelled divine. I sat down on the floor of our booth and devoured the smell of those soaps, and Hugo kindly gave me some bars to take home. I enjoyed those soaps for months, and each new bar delighted me in the shower with its unique aroma.
At this year’s Expo, Hugo had a booth of his own. I visited it a few times, and each time I neared the booth I was overwhelmed by the symphony of beautiful smells. I was again kindly sent home with soaps, and this time I also was given some shampoo and candles to try. When I got the bag home, I turned each soap over in my hand and admired it, and I was filled with a sense of pride knowing that the man whose company had made these soaps was boothless last year at the show, and this year the company had a lovely booth strewn with dried flowers. When a company’s products speak for themselves, they can move mountains; Hugo’s soaps speak volumes."
-Kerry, sustainablescoop.com, April 9, 2007