Thumbs up from NaturalNews.com!
Greenology, a truly organic brand of cleaning products
Wednesday, June 02, 2010 by: Ethan A. Huff, staff writer
(NaturalNews) The natural cleaning products industry is chock full of products that allege to be clean and green, but which ones actually contain ingredients that are healthy, safe and effective? One company, Greenology, has devoted itself to creating household products that are organically-grown, free of hazardous ingredients and safe for the environment.
Greenology is the only company that produces both consumer and commercial cleaning products that are USDA Certified Organic. Part of the company’s mission statement includes producing products that are safe for “People, Pets and our precious Planet”, and it does this by creating food-grade organic cleaning formulations that are non-toxic, hypo-allergenic and effective.
The Greenology company was birthed out of the 1989 Exxon Valdez oil spill in Alaska. Its safe, oil-removing formulations were used to clean sea otters, harbor seals, birds and other animal life that were harmed by the spill. From there, the company decided to create products for the everyday consumer to use that are safe and that raise standards in the industry.
“Greenology and GreenShield cleaners represent a new and safer standard in green cleaning that meet rigid government standards and address an important need that average green cleaners in the marketplace do not – the ability for consumers and commercials customers to ’Kill Odor Causing Bacteria’ with a proven and safe cleaner. USDA Certified Organic is the gold standard as far as green claims go,” explained Shanna Redkey, Director of Marketing, concerning the company’s products.
One of the primary differences between Greenology’s products and its competitors’ offerings is that Greenology is the only company that is able to make “kill claims” about its products. While other natural cleaning products may seem to be effective at cleaning, there are no other brands, especially organic brands, that claim to be capable of killing mold, bacteria and odor-causing bacteria.
Greenology makes a line of spray cleaners for various household and industrial uses, as well as laundry detergents and surface wipes. All of the company’s products, including its laundry detergents, are free of 1,4-dioxane, a toxic chemical byproduct that is often present in many conventional brands of cleaners and detergents, and even in some “natural” brands.
The active ingredients in Greenology’s spray cleaners include safe ingredients like organic citric acid, malic acid, organic soybean oil and peppermint, while organic acetic acid (vinegar), organic glycerin and water compose their inert ingredients.
Greenology products can be found at Lowe’s home improvement stores, Whole Foods, and other local and regional stores that carry natural product lines. Customers can also utilize the company’sStore Locator page to find a store near them.
To learn more about the Greenology company and it’s products, please visit www.greenologyproducts.com.
Source: Natural News.com
Did you say Organic?
Yes, we did! Our competitors like to use the word Natural, but Natural has mostly morphed into a marketing term. The word Natural is NOT governed by any official regulatory board or government agency, but Organic claims are regulated! The term Organic is governed by the USDA and specific ingredients and strict standards must be met before a company is approved as Certified Organic. Greenology has achieved those standards and we are proud to deliver our quality products to you!
Other Benefits in all GreenShield Products
- Made with Organic Ingredients
- Not tested on Animals
- Independently Tested — Works Great!
- Safe for People, Pets & our Planet!
We offer an ORGANIC story.
Not just a “natural” story.
Natural has become an overused marketing term and lost some of its resonance with consumers. It’s important, but not as impactful as ORGANIC. There is no mistaking what ORGANIC means. “Natural” is not equated with any government standards like ORGANIC is on food, crops & food processing products with the USDA.
We make “Kill Claims” (i.e. Odor Causing Bacteria and Mold). There is no ORGANIC cleaner that we are aware of in the marketplace that is making kill claims.
Many of the “safe” cleaners work “decently”, but they do NOT kill or remove microorganisms.